A detailed look into the process

What is a Niche?

What is a niche? This is a question commonly asked, especially among those new to Internet marketing. So, to put it simply, a niche in the marketing sense is a specified group of people with a common interest. For instance, you may be interested in or have a lot of knowledge about boats and boating. While that is a broad, general niche, when it comes to niche marketing it really helps to narrow the field down even further, to reach an even more specified group of people.

Think of how you could narrow down boating to reach a tighter group of people within the boating niche. There are the various types of boats, boating products such as special waxes and cleaners, boating attire and boating gear. You can narrow your niche down even further within those categories and sell one product from it.

Another good example to help answer the question, “What is a niche?” is the food industry. While the food industry is obviously huge, there are thousands, if not millions, of products you could sell to a more defined niche.

Niche marketing is marketing to a specified group of people. Some of you may be asking, “Why would I want to target such a seemingly small group of people?”
There are a few reasons actually. First, while it may seem like you’re marketing to a much smaller group of people, you’re actually not. What you’re doing is focusing on, and therefore specializing in, a specific product or service.

Being a niche marketer works well because larger businesses don’t bother focusing on one or two specific products. If you do your research before settling on a niche, you should be able to find a niche that not very many other people are reaching with a specific product. This helps set you up as the go to person without having to compete with those larger companies.

So, now that we’ve answered, “What is a niche?” let’s talk about choosing a niche that’s right for you. When niche marketing, it helps to build a business or sell something you’re passionate about. Because you’ll be focused and considered an expert, you also need to have a lot of knowledge about your specific product or service. Think about something you love to do, such as a hobby first. Then think about how you can narrow it down to a more specific group of responsive people. You may need to do some additional research to gain all the knowledge you can, but it will pay off.

How to Find Your Perfect Niche

In the world of niche marketing, the possibilities are endless when it comes to finding a niche that’s right for you. In this article, I’ll be sharing with you some tips to help you find a niche you’ll love. After all, if you love what you do it’s easier to stay focused and continue to promote and profit from for years to come.

Time to Dump Your Thoughts – Let’s Brainstorm!

The first step you need to take in order to find your perfect niche is to sit down and brainstorm. With a piece of paper in hand or on your computer, start writing down everything you love to do or things you’re passionate about. To get the wheels spinning, I’m going to give you some ideas that may hit home or spark an idea of your own.

• Bowling
• Fishing
• Golfing
• Cooking
• Parenting
• Reading
• Scrapbooking
• Drawing
• Writing
• Volleyball
• Horseshoeing
• Nursing
• Make-Up

As you can probably see, the possibilities are endless. So, from this list, I’m going to teach you how to find a niche that’s right for you.

Continuing with the brainstorming, I’m going to choose make-up as my passion; this is just an example, but it will show you how to break down your passion into a niche that’s ideal for you.

Sub-Niching for Greater Results

Make-up is obviously a very large niche so instead of focusing on one big item – let’s niche down. Here are some possible smaller niches that fall within the make-up niche:

• Make-up for actors and actresses
• Make-up for your eyes only
• Halloween make-up
• Make-up for the acne prone
• Make-up as you age
• Make-up for teens
• Make-up for darker complexions
• Make-up for red-heads

This list is only a very tiny one. There are literally thousands of sub-niches I could go into when it comes to make-up or almost any other niche.

Now out of one of those smaller niches, the next step in how to find a niche that’s perfect for you is to think about which one you love the most or which one you have the most knowledge about. Since niche marketing is an extremely focused type of marketing, you definitely need a passion for what you’re doing as well as lots of knowledge. Those things will keep you going when you find yourself unmotivated or wanting to throw in the towel. Trust me; there will come a time this happens no matter what topic you’re working with.

Once You’ve Found Your Perfect Fit

After you determine which niche is perfect for you, think about how you’ll market your niche for the most effective results.

Let’s use make-up for darker complexions as an example. Where is a good place to find people with darker complexions? Tanning booths and hair salons are just a few places that come to mind. You would then look at advertising your product on those types of websites, stores, forums, etc.

Remember, with niche marketing your target audience should be very specific and well researched in order to achieve the highest success and make the most of your time and effort.

What are the Advantages of Niche Marketing?

Perhaps you’ve heard of niche marketing and may even understand what it is. But, you’re not quite sure of the advantages of niche marketing and how it can work for you. In this article, I’m going to explain a little about what niche marketing is for those who don’t quite understand it. Through the explanation I’ll be able to better show you the advantages of niche marketing.

Niche marketing is the opposite of mass marketing. Most of us know that mass marketing is marketing to the largest amount of people in all situations and lifestyles and from all backgrounds. Niche marketing is the opposite of that because your focus is on a much smaller group of people who are interested, need and who actually want your product.

Now, you’re probably asking, “Why would I want to focus on a smaller group of people when I’ve learned that the more people who see my product the better my chances of making a sale?” I understand your thinking, so in the next couple of paragraphs I’m going to help you understand why this marketing tactic works and the advantages of niche marketing over mass marketing.

Want Not Waste Not

Niche marketing works because you’re focusing all your effort reaching those people who have the money to buy your product or service, who are interested in what you have to sell and who need your products or services.

Why waste time, money and efforts on people who are not interested and most likely never will be in what you have to say and offer? Remember, it’s about working the least amount of time and making the most amount of money.

Saves Time

When you advertise to people who have no interest in what you have to offer, you’re throwing money down the drain. Not only are you wasting money, but your precious time. Remember, time is money in business. So even if you spend nothing on advertising you do spend time getting the word out. You’ll spend less time and money in your marketing efforts when you niche down.

Make More Moola

Finally, there’s the added benefit of making more sales to people who actually want what you have to offer. So, not only will you be saving money on marketing campaigns, your chances of making a sell increases dramatically.

Soon, you’ll be selling so many of your products, you’ll have to consider increasing your staff and may even want to narrow your niche down further so that you can enjoy living life instead of working so hard all the time.

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